What is the Goggles On Growth System?

The Goggles On Growth System is Egmer Marketing's strategic framework for small business growth. It consists of three tiers: VISIBILITY (get seen), CONNECT (build relationships), and MOMENTUM (scale sustainably).

What services does Egmer Marketing offer?

Egmer Marketing offers website design, SEO, brand messaging, email marketing, lead magnets, paid advertising, funnel building, and marketing strategy consulting.

The Goggles On Growth System

Marketing That Actually
Moves the Needle

Visibility. Connection. Momentum.

A strategic growth framework designed for small businesses who are ready to stop guessing and start seeing results. Three tiers. One clear path. Real, measurable growth.

Let's See If We're a Fit

Here's the Thing About Marketing

You've probably tried a little bit of everything. A website here, some social posts there, maybe even dabbled in ads. But nothing seems to stick. The pieces don't connect. Growth feels like a guessing game.

That's where the Goggles On Growth System comes in. It's not a random collection of tactics—it's a strategic framework that builds on itself. Each tier solves a specific problem, and together, they create sustainable momentum.

Put Your Goggles On

The name comes from Luna, our Chief Vibes Officer, who rides in her backpack wearing RexSpecs goggles. Because to move forward with confidence, you need to see clearly where you're going. That's what we help you do.

Before you can grow, people need to find you—and trust what they see. The Visibility tier establishes your digital foundation: a website that works as hard as you do, SEO that gets you found, and messaging that actually resonates.

Website Design & Development

A conversion-focused website that looks professional and performs even better.

Custom responsive design
Mobile-first approach
Clear user journey mapping
Strategic CTA placement
Fast load times (Core Web Vitals)
Accessibility compliance (WCAG 2.1)
Content management setup

Search Engine Optimization

Get found when people search for what you do. Organic traffic that compounds over time.

Keyword research & strategy
On-page optimization
Technical SEO audit & fixes
Local SEO (Google Business Profile)
Content optimization
Monthly ranking reports
Competitor analysis

Brand Messaging & Identity

Clarity on who you are, who you serve, and why it matters. Words that connect.

Brand voice development
Value proposition crafting
Ideal customer profile
Key messaging framework
Tagline and elevator pitch
Website copy that converts
Brand style guide

Traffic without conversion is just noise. The Connect tier builds the bridge between "interested visitor" and "engaged lead." Email sequences that nurture, lead magnets that attract, and systems that work while you sleep.

Email Marketing & Automation

Stay top-of-mind and build trust with email sequences that feel personal, not pushy.

Welcome sequence creation
Nurture sequence development
Email platform setup & management
Segmentation strategy
A/B testing and optimization
Monthly newsletter management
Re-engagement campaigns

Lead Magnet Creation

Give value first. Attract the right people with resources they actually want.

Lead magnet strategy & ideation
Content creation (guides, checklists)
Landing page design
Opt-in form optimization
Delivery automation setup
Conversion tracking

List Building & Growth

Grow an audience of people who actually want to hear from you.

Opt-in placement strategy
Pop-up and embed form design
Lead capture optimization
Website integration
Social media list growth tactics
List hygiene and management

Once your foundation is solid and your nurture systems are running, it's time to add fuel. The Momentum tier amplifies your reach with paid strategies, optimized funnels, and data-driven decisions.

Paid Advertising Management

Strategic ad campaigns that reach the right people with the right message at the right time.

Facebook & Instagram Ads
Google Ads (Search & Display)
Audience targeting & retargeting
Ad creative development
Budget management & optimization
Conversion tracking setup
Monthly performance reports

Sales Funnel Development

Automated systems that guide prospects from awareness to action.

Funnel strategy & mapping
Landing page creation
Checkout/booking page setup
Email sequence integration
Upsell/downsell sequences
Funnel analytics & tracking
Ongoing optimization

Conversion Rate Optimization

Get more from the traffic you already have. Small tweaks, big impact.

Conversion audit
Heatmap & user behavior analysis
A/B testing strategy
Landing page optimization
Form optimization
User experience improvements
Performance benchmarking

🎨

Design Services

Visual assets that elevate your brand and support your marketing goals.

Brand identity design
Logo design & refinement
Social media graphics
Marketing collateral
Presentation design
Print materials

📊

Strategy & Consulting

Expert guidance for when you need direction but want to execute yourself.

Marketing strategy sessions
Quarterly planning
Campaign consultation
Marketing audits
Team training
Ongoing advisory support

✍️

Content Creation

Words that work. Content that connects, educates, and converts.

Blog posts & articles
Website copywriting
Email copy
Ad copy
Video scripts
Case studies

Discovery Call

We start with a conversation. No pitch—just getting to know your business, challenges, and goals. If we're a fit, we'll tell you. If not, we'll point you in the right direction.

Strategy Development

We build a custom roadmap based on where you are and where you want to go. Clear milestones. Realistic timelines. No fluff.

Execution

We do the work. You stay in the loop with regular updates and check-ins. No surprises, no ghosting.

Optimize & Grow

Marketing isn't "set it and forget it." We track what's working, adjust what isn't, and keep building momentum over time.

Who We Are

We're Tyler and Melissa O'Neal, co-founders of Egmer Marketing. We're an agency built on the belief that small businesses deserve big-brand strategy without the big-agency headaches.

We've been in your shoes—running businesses, making marketing decisions with limited time and budget, trying to figure out what actually works. That experience drives everything we do.

Clarity

No jargon. No confusion. Just straight talk about what works.

Strategy

Every action tied to a goal. No random tactics.

Results

We measure what matters. Vanity metrics don't pay bills.

Partnership

We're invested in your success, not just the project.

Oh, and Luna—our Chief Vibes Officer—will probably make an appearance. She's the one who inspired "Put the Goggles On." When she rides along with her RexSpecs goggles, she's ready for anything. We want you to feel the same way about your marketing.

Google Review from Egmer Marketing client

We're Great For You If...

You're a business owner ready to grow strategically
You value clarity over complexity
You're tired of random tactics that don't connect
You want a partner, not just a vendor
You're willing to invest in sustainable growth
You appreciate straight talk and honest feedback
You're in it for the long game, not quick fixes

Probably Not the Fit If...

You're looking for overnight viral success
You want the cheapest option available
You prefer to be hands-off and uninvolved
You need guaranteed specific results upfront
You're not ready to invest in your foundation
You want someone who just follows orders

Ready to Put Your Goggles On?

Let's have a conversation. No pitch, no pressure—just a chance to see if we can help you get where you want to go.

Schedule a Discovery Call

hello@egmermarketing.com

Marketing That Actually
Moves the Needle